For the past six months, BRANSTORM has been collaborating with client Southern Entertainment and agency partner Whirlwind Creative to bring the first-ever Lovin’ Life Music Fest to Uptown Charlotte from May 1 to 3. This sellout, all-genre event, headlined by Post Malone, Stevie Nicks, and Noah Kahan, is doing its part to make Charlotte a Music City.

The scope of work included PR and community relations, as well as sponsorship sales and activations.